DOOH Progression

In the Digital Out Of Home sector, there's a remarkable growth, with an estimated increase of +20% in 2023.

This trend is indicative of sustained growth over several years. This medium, characterized by transient screens, presents a unique challenge: with linear content, spectators arriving mid-broadcast may only catch a portion of the message, undermining its completeness and impact.

Boocle, however, offers an innovative solution with its cyclical content, ensuring that the message can be fully understood and captured at any moment. Furthermore, Boocle's repetitive nature deeply embeds itself in the subconscious, enhancing the effectiveness of the communicated message.

Google Ads Open Rate

The effectiveness of a Google Ads campaign largely depends on the open rate, a key metric in promoting products on the Internet.

Through extensive testing with linear videos and photographs, it was observed that the standard open rate for Google Ads campaigns ranges between 1 and 3%. However, by altering the content to make it cyclical, thus creating an endless loop,
the open rate experienced a notable increase, jumping to 7-9%.

This significant improvement underscores the importance of content innovation in maximizing engagement
and effectiveness of online advertising campaigns.

Keywords

Analyzing keyword searches on the Internet is essential for understanding what drives people, what they are passionate about, and what resonates with them. The terms "Gif" and "Loop" are especially telling, with up to 10,000,000 searches globally each month.

These statistics clearly demonstrate a strong interest in cyclical content. Their repetitive and captivating nature makes them highly effective in digital communication strategies.

The popularity of these formats suggests a significant opportunity for brands and content creators to capitalize on this trend by incorporating endless loops into their campaigns.

Digital Growth

The digital growth in 2023, with a staggering increase of +40%, signifies a new era where online sales strategies of brands are booming.

This shift is evident in the enhanced presence on brand websites, online advertising campaigns, and social media platforms. Products are now more accessible, with streamlined ordering processes and rapid deliveries, offering an optimal user experience. Product presentations are becoming more eloquent, making it easier for customers to envision themselves using the products and thus enhancing engagement. Simultaneously, physical stores are undergoing a transformation.

Rather than just being points of sale, they are becoming exhibition spaces where brands forge strong emotional connections between the customers and their brand image.

This marks a strategic shift: the internet becomes the primary sales driver, while physical stores serve to enrich the brand experience and deepen customer engagement.

Boomerang Users

This graph reveals the remarkable evolution of the Boomerang medium at Meta over the past ten years. Boomerang, a cyclical video format based on a simple back-and-forth motion, might initially seem to lack innovation or revolutionary aspects. Yet, it has captivated 500 million users worldwide.

The reason for its success? Boomerang meets a fundamental need in communication: conveying a message in just a few seconds. Additionally, much like Boocle, Boomerang has a repetitive nature that makes it favorable for social media algorithms.

Indeed, when content is viewed repeatedly, it is naturally promoted by these algorithms. These common characteristics make cyclical content like Boomerang a powerful tool for capturing user attention and enhancing the visibility of a message on social platforms.